Association of Chartered Certified Accountants (ACCA) is a leading international accountancy body. It offers the fastest growing qualification in the world, with over 500,000 members and students in 170 countries.
ACCA as part of its global strategy was to increase its students and qualified ACCA membership. An effective method was needed to promote the value and benefits of studying for an ACCA accreditation, promote its online resources and encourage its graduates to sign up to become members.
Using real students and graduates of ACCA, a series of profile videos directed and filmed by EMH's social content team were produced.