Keeping in touch with your customers can be hard especially if you don’t have the know-how and the right tools. When a connection is built with a customer and there is no follow up communication strategy in place, you may stand the risk of losing the customer to your competitors. This means all your hard work, time and money invested to gain that customer goes down the drain. We at EMH don’t want to see all that hard work go to waste, so we are going to give you our top 5 tips we implement to stay in touch with all of our wonderful customers.
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The first most crucial step to keeping in touch with your customers is to build a database of all your existing customers, it is virtually impossible to keep in contact with your customers without an effective database in place. An effective database should include the names, phone numbers, email addresses and social media details of all your existing clients. It is also important to keep notes of each customer’s preferred form of contact in order to get the best response when it comes to communicating with them. Having a database can also make communications between the business and customers easier as most databases have the capability to send messages and reminders automatically to customers informing them on upcoming special events or promotions.
Social media has quickly become the most used stream for communicating and staying in touch with customers. People today are spending an average of 106 minutes on social media a day this makes it a convenient and effective way for a business to keep in touch with its customers. Customers who follow the business’s social media platform can be updated regularly on new promotions and offerings as well as regular insight into the business’s day to day activities, the best bit of all this is, it’s free and can be accessed 24 hours. Customers are also able to contact the business directly through social media at any time by replying to posts or through direct messaging to the company.
Newsletters and e- newsletters are a great way to keep your customers informed about your most recent work, recent testimonials or case studies. Releasing a newsletter that is relevant to the business’s industry on a regular basis, will keep your customers interested in your business. This is because the regular news update causes the customer to develop a stronger bond with the business which eventually may lead to them committing to using the business’s services. Database can automatically allow a business to push out newsletter campaigns on a regular basis to customers that are interested.
Sending out seasonal cards such as Christmas, Easter, birthday cards, etc. are a brilliant way to keep in touch with your customers. Sending such cards makes the customer feel valued and in return will seek to build a stronger connection with the brand. Use of holiday cards and birthday cards are a great way to encourage repeat buying by customers. This is because the business can use these cards to offer discounts and promotions to its customers. The cards can also be used to remind customers of the products and services offered by the business. A database can store important dates for each customer and send out e cards individually to them.
Blogging is a great way to indirectly stay in touch with your clients and customers. Blogging about your knowledge and trends in your business sector shows your customers that you are well up to date about the services and products your business offers. It also positions your business as having the ability to solve business problems within the industry. When blogging it is important to Blog on a regular basis and write about things relevant to your industry to keep your customers engaged.
Now you know our 5 top ways to keeping in touch with our customers. It is important to keep in mind that these top 5 tips will be very hard to achieve without an effective database at your disposable. At EMH Global we specialize in database and software development, Databases will allow your business to achieve building a direct connection with your customers.
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